Note: The company has changed its name to Jasper. So any reference to jarvis or jarvis.ai should be referred to as Jasper
Data-driven Marketing and Copywriting: The needs of the Hour
Everyone in digital marketing has heard of SEO. For others, Search Engine Optimization allows your website and content to gain visibility on Google and other search engines. This means getting organic traffic and drawing potential customers in. Nowadays it is a common content marketing strategy as depending solely on creativity is not enough for ranking factors when wanting to create good write-ups.
SEO differentiates your blog post or article. Rankings of your social media posts can determine exactly what your market position is. Considering the online marketing world to be a real space, high-quality SEO content is the equivalent of hoarding for your potential customers; making it a technical skill that every content creator should be familiar with.
Writing a high converting copy begins with users searching for what they want/need; they do this using search engines, where they type certain relevant keywords. These keywords are the drivers of SEO and vary from market to market and from time to time, with changing trends every day, affecting search volume. Besides, one has to add images as well to catch the reader’s eye.
So, copywriters and creators use different SEO tools and software. Among them, Surfer SEO (Surfer) is one of the best and easiest to use.
Surfer is an online tool that helps users to not only optimize content for search engines, but also make your working process (to produce marketing copy like landing pages, long-form content like blog posts or articles, product descriptions, or even video content scripts, etc.) “faster, more efficient, and easier to manage” with higher rankings. Watch this short video intro on Surfer.
Surfer SEO Review
Increase organic traffic to the site
Increase brand visibility and PR
Connect their work with business KPIs like revenue
Leads generated from content
Time from idea to publishing (so they can optimize the process)
Surfer is a platform that helps content teams grow brands and revenue through the merger of strategy, creation & optimization in one smooth process.
With Surfer you can accelerate your digital marketing strategies without sacrificing customer satisfaction or results!
Surfer is the fastest and easiest way to find, curate content that will inspire your audience. With Surfer’s algorithms, you can make smarter decisions about what type of posts are most engaging for months ahead with data-driven guidelines on how best to present them in a compelling way!
As far as content strategy is concerned, the tool can really take a load off your shoulders and keep your content score high.
This includes SEO through tracking various metrics and adding items in your content page that pull people in, such as images with alt tags and relevant words that people search for.
How I Used Surfer to Make my Content Rank Higher on Google
I have a set-piece workflow that I use.
I begin at the Surfer home page. It gives you all the features at the top of the page. The many features offered are, by the order I use them to write blog posts, as follows.
First, I go to Content Planner. This stage is all about clustering. I entered my seed keyword or main keyword, and Surfer SEO’s content planner gives me clusters of related content niches. Clicking on a particular content cluster or niche gives you the density of the word you searched for in that particular plan. Along with a list of related, trending keywords for each niche, which can be used later.
Surfer also marks these clusters according to the type, i.e, local, informational, shopping or customer investigation.
At least, these are the types I got when searching using my word.
Once I have my cluster, I can start creating my blog post. This will mean going to the content editor option. This is the most recognizable feature as it offers on page SEO for your content.
Surfer will give you data on word count, number of paragraphs, headers, and keywords or terms, each with the number of instances needed versus the number of instances added to your blog post.
Considering these factors, Surfer will allocate you a content score, which will translate to better or worse Google rankings.
And here are the terms that it recommends to be added on the article.
Notice here how the term “title” is in Red inititally on the right hand panel and how it is turning to Green after it met the suggested range (102-141) in the article.
Depending on whether you have integrated your Surfer with Jarvis.ai, this bit of the process might differ for you.
I will explain how to do this later in this blog, so read on.
Using Jarvis.ai, you can create streamlined and high-quality content—the only sort of-kind of grunt work, i.e., churning large volumes of content can be handled by artificial intelligence (AI) copywriting tool (again, trust me; you’d want to check out my review on YouTube and my article for an in-depth understanding of Jarvis.ai).
Next, you or your team can add the much-needed human touch to the artificial intelligence-generated content, say new blog posts on your website, making them flow better and read smoothly.
I use the in-built SERP or search engine results page analyzer tool on Surfer to get insights into the data behind the content. Surfer goes into intricate details, which can be tricky for the newbies.
This tool really taught me that when it comes to optimizing content, more might be less.
I mean, when you see search result rankings of various competitors (top 48 search results on Google), high chance you’ll find that the top-ranking posts have a content-length range lower than yours, by … a lot!
Using your website or blog post URL, you can also compare content scores with your competition using SERP Analyzer. This relevant data will help make your marketing process more holistic and outcome-driven.
This is great if you have existing content on your blog or website.
Surfer will suggest new topical keywords, questions, popular words, phrases, etc., to refurbish your old blog post, making it a trending and relevant—the hallmark of a high-quality copy.
Although adding many keywords is ideal, sometimes, people tend to stuff their content with them—keep an eye out for that!
For the “correction” stage of my journey, I use what I think is a great feature of Surfer—Content Audit.
When I used audit on my blog, Surfer gave me errors and warnings. They were:
And on expanding Terms to Use, it specifically suggested how many times the actual term needs to be placed naturally in my article.
What I liked about this feature is if I over-optimized, it will show me a warning and similarly if I need to add more of it.
This can include missing backlinks, natural language processing (NLP) keyword density, newer other words that might be trending now, etc. Here, Surfer might trim your copy down to an SEO-optimized, desired size.
This will include showing you the length of your competitors’ blog posts.
This will give you a section on “exact keyword usage.” This, needless to discuss, means the usage of exact words or phrases suggested by Surfer (which at times are grammatically difficult to place in running text) in your content.
Then there’s the use of partial keywords.
Then, I checked the number of elements and if they were in the SEO range. Same with the number of characters, in the title and meta descriptions.
Here you can see the actions that I need to take marked in each subcategory.
I must say that the audit is quite comprehensive and quite overwhelming. So follow my trajectory.
I try to keep my blog up to date for all my readers—hence, I ensure that my blog is also loading on time and the first-byte time is also in range.
The last tool that Surfer offers is keyword research, which was one of the cons that I noticed with the tool. If you follow my in-depth video on YouTube, you’ll see why I say so. I recommend going for Ahrefs if you are looking for a more comprehensive research tool (refer to the section on Pros and Cons for a detailed overview of advantages and disadvantages).
Centralizing so many metrics in one spot and helping understand how your website can compete with rivals are just two ways in which surfer can help the speed and scale up your content process.
The #1 Content Intelligence tool that helps SEO & content teams grow brands, organic traffic, and revenue.
Surfer as an Investment: At a glance
Surfer pros are:
Comprehensive tester of rank: Surfer conducts 500+ factors to do your ranking research for you, very handy for content and social media marketing folk.
Suggests related keywords: Surfer’s LSI analysis tells you how to enhance your article with related topics and keywords. This comes in handy if your website has existing content on it and if you want to refurbish it. Surfer can get it on track again with updated keywords and other nifty features.
Time-saving: Technicalities like optimization and ranking research are time-consuming activities that often slow down the content creation process.
Ability to combine with Jarvis: Optimize content with content inteligence data and save tons of time
Browser extension: The brows plugin is free if you have Surfer SEO. Called keyword surfer, it can enable you to check monthly search volume, and also integrate it with WordPress and Google search console including Google docs. Although, this is in the Beta stage.
Like every great thing, Surfer has its share of cons too, which you should note if you’re considering registering.
Confusing at first: Using Surfer is a skill—and you need to spend time on it to get better. Despite having an easy UI, users are required to have an intermediate to in-depth knowledge of SEO itself.Content planner, for example, would be quite daunting to the newbie.
Weak keyword suggestion: Despite having a keyword research tool, it is not Surfer’s biggest strength. I suggest using an alternative tool (Ahrefs) for a better result.
Limited to Google: Although having a large monopoly in the online marketplace, Google is not the only search engine or social media platform where this applies. Surfer does not work on things like DuckDuckGo, YouTube, bing, etc.
Not 100% perfect: Surfer needs a human user to really get desired content results. As often suggested, keyword usage and a number of headers may seem random and haphazard.
Restrictions on NLP: NLP keywords and queries enhance optimized content even more. However, this might be a problem for beginners who have purchased the cheapest plan, which gives you NLP queries free for the first month only; and the next one offers only 50 per month at additional costs.
Why Do you Need Jarvis.ai
If you are not new to my blog or channel, you will know that I have already reviewed Jarvis, the AI tool for copywriting.
Previously called Conversion.ai, Jarvis uses ai software to churn quality content in bulk, including blog posts, video scripts, Google ad headlines, blogs, Facebook ads, product listings, etc.
It offers over 50 templates under Boss Mode for content creators which streamline, enhance, and aid writer’s block during the creation process.
Using Jarvis.ai with Surfer for Optimization and Writing
As you must have worked out, the best way to streamline your creative process will be to use Jarvis ai and Surfer in combination. Jarvis’s AI will enable it to churn content, while Surfer’s features (refer to the section above) can take care of the technical SEO side of the workflow.
How to Integrate Surfer with Jarvis.ai ?
There might be many ways to optimize your content for SEO using Jarvis and Surfer.
Incorporating the features of Jarvis.ai and Surfer SEO is very easy. The only prerequisites are Boss Mode on Jarvis.ai and a preexisting Surfer SEO account. If you are not comfortable integrating the tools, feel free to contact the customer service of either. They are quite prompt and helpful.
Step 1: Log into your Jarvis account and turn on SEO mode. You can do this by navigating to your account settings and turning on SEO mode. It should be under the customization panel.
Step 2: To open a new document on Surfer, click on the SEO icon to open the dashboard.
Step 3: Log into your Surfer SEO account. You will need to be signed in to complete this step.
If you haven’t registered yet, you can get a 30 day trial for $1 if you sign up with the Jasper (Jarvis) link.
Step 4: After logging in successfully, refresh the page. You are all set!!
Surfer SEO offers three plans which can be availed monthly or annually with the latter including a 17% discount.